Menu of Taqueria la nueva imperial in Chula Vista, California, USA

Menu Overview

Nestled in the heart of Chula Vista, Taqueria la nueva imperial brings an authentic slice of Mexican street food culture to 1351 3rd Ave. This vibrant eatery stands out with its freshly made, flavorful offerings, especially the Tacos De Adobada and Carne Asada Fries, which are notable highlights on their diverse menu.

The tacos here are crafted with care — tortillas handmade to order provide a tender, warm foundation that perfectly carries the bold adobada marinade. The Adobada Taco bursts with a balance of smoky, slightly spicy pork, complemented by fresh toppings like crisp onions and cilantro. Several customers have pointed to the freshness of their guacamole and the authentic taste of their carne asada, and I can attest that these elements elevate every bite into an experience that feels both hearty and genuine.

For those seeking more indulgence, the Carne Asada Fries and Campechana Fries offer a satisfying mix of seasoned fries loaded with savory meat, cheese, and fresh garnishes. These dishes are an excellent example of Mexican-American fusion comfort food done right—rich, generous, and perfect for sharing or solo enjoyment.

The Campechana Burrito and the Cali Burrito add layers of texture and flavor with well-seasoned meats, fresh veggies, and creamy sauces wrapped in a warm tortilla that holds everything together beautifully. Seafood lovers will find joy in the Shrimp Tacos and the Ceviche De Camaron, both offering a bright, ocean-fresh contrast to the richer carne choices.

Customer experiences consistently highlight the friendly and attentive staff, which enhances the casual, inviting atmosphere. The drive-thru service is efficient, and small touches like complimentary cucumbers and lemon slices reflect a welcoming approach to patrons.

While pricing may feel a bit steep compared to some local competitors, the quality and meticulous preparation justify it. A minor note on the Tripa Tacos — occasional inconsistency in preparation was mentioned, but even then, the adobada and cabeza tacos consistently deliver on taste and freshness.

Overall, Taqueria la nueva imperial is a must-visit for anyone craving authentic Mexican flavors in Chula Vista. Their emphasis on handmade tortillas, fresh ingredients, and bold seasonings creates a menu that honors tradition while inviting endless enjoyment.